Australasia’s leading social media agency for
SOCIAL COMMERCE & SOCIAL SHOPPING STRATEGIES TO DRIVE E‑COMMERCE SALES
If you’re an online or ecommerce retailer on a platform such as Shopify, WooCommerce, Magento or SquareSpace – then you’ll know that high quality traffic, prospects and sales are the absolute life blood of your business.
You’ll also know that social commerce or social shopping strategies are changing the ecommerce game around the world as consumers become even more comfortable searching for and discovering products on social – and buying directly as a consequence.
In fact, over 87% of e-commerce shoppers now report that social media helps them make a shopping decision (smartinsights.com) and social referral to retail ecommerce sites has grown 110% in two years, outpacing all other referral channels. (emarketer.com)
THE BEST E-COMMERCE SITES LEVERAGE SOCIAL THE HARDEST
Here’s what the highest performing ecommerce websites do differently according to Wolfgang Digital:
“The three strongest conversion correlations across the 4,000 data points were related to social transactions. This tells us that the tip-top performing websites were significantly better than everybody else at generating social traffic which went on to buy.
When Google Analytics pulled data is telling us Social is the strongest conversion success factor, we need to sit up and take notice. While a third of marketers admit they still don't know what to do with social media, our data tells us the top performers have a robust social strategy and it’s actually the strongest point of differentiation between them and the chasing pack.”
Social Sugar is Australasia’s leading social commerce specialist with over $338M in sales generated across hundreds of direct response campaigns, in all media, over 22 years of testing, learning and selling at scale. Here’s some recent examples of what can be achieved: