A social media agency to help you


If you’re running a seminar, event or festival, you need to be leveraging the incredible power of social commerce and Facebook or Instagram campaigns to find an audience that is hungry for your experience, enticing them to make a booking directly from your post – and invite all their friends.

Social Sugar is a pioneer in social strategies and techniques in the event and ticket sales space – delivering high-performance ROI for large-scale festivals, right through to bookings for high-value seminars and presentations.

You can drive attendance and/or ticket sales to almost any event you can think of; seminars, concerts, trade shows, training sessions, product launches, grand openings, fundraisers, exhibitions etc.

  • We can allow people to express an interest in an event – with a Facebook calendar reminder, then retarget that audience for ticket sales.
  • We can sell directly via your Facebook Event page by partnering with ticket sales partners such as EventBrite - which in turn allows instant ROI tracking.

TICKET & SALES in action


The Tauranga Food & Wine Festival generated a 3x return on investment in ticket sales via Direct Response Social. Even better, we’ve helped them make the most of exclusive Eventbrite™ integration with Facebook, to allow people targeted by social ads to buy tickets and checkout right from within Facebook.


OMF, a leading NZ brokerage firm wanted to drive prospective clients to Forex seminars in different regions in New Zealand. We used Direct Response Social to drive attendance and participation across their event calendar, helping them to fill seminars in Nelson, Invercargill, Dunedin and Christchurch. Furthermore, seminar attendees who came through social became high value leads and converted at a consistent rate into investment clients for OMF.


Ready to drive event ticket sales?


5 Stars
“The Social Sugar team applied an absolutely laser-like business focus to crack a social plan that rapidly grew our subscriber sales and established the business. They know how to make social make money.”

Rob Berman – CEO Wondermins