How to play smart with media boosting
The bad news is that to make social work, you have to pay… you have to pay to boost your messages. The days of organic reach (free reach) are over – with less than 2% of your fans seeing your posts by way of organic placement.
Social is definitely now a, “pay-to-play” medium - but there’s also a huge variety of ways to play smart with an ever-increasing number of incredible new micro-targeting tools and techniques to reach just the right audiences – so that almost none of your media is wasted:
Audience segmentation, data-matching, micro targeting, retargeting.
Integrated social with other key digital tools such as Google Search (SEM), digital display, eDM, etc.
Custom audiences, lookalike audiences, sequential targeting and action based segmentation.
Dynamic creative testing and messaging validation.
Pixel management and conversion tracking.