THE PROBLEM WITH DAY-TO-DAY SOCIAL MANAGEMENT
The problem with social is that the devil is in the detail – and the budgets are tight – so you cannot afford for it to be amateur hour. It’s also a relentless grind to deliver constantly fresh content – and keep on top of all the constantly-changing rules and technologies that Facebook serves up daily.
HERE’S WHAT A SEAMLESS SOCIAL SERVICE LOOKS LIKE DAY-TO-DAY:
A well though-out content calendar (3 months at least)
Tight creative briefing for each and every message.
Day-to-day channel management, scheduling, publishing & monitoring.
Effective project management.
Regular, clear & concise client communications.
Where required, respectful & effective community management, moderation & responding to customers